The research did lead me to a lot of articles on re: for and against packaging. The divide predominately came from the manufacturers side, which they state has many reason for this.
 Keeping food fresh
 Promote product
 Hygiene
 Transporting food, keeps the product in tact and clean

It was really helpful attending Katina’s tutorial as we discussed this issue on why supermarkets insist on packaging. The consumers have a desire aesthetical products that with branding stamped all over it e.g. Nike, orange, psp, etc.