Title and Slogan: Say No to Packaging (covers, wrappings)
• For the public to acknowledge that the consumer can still purchase high quality products with minimal packaging.
• Aims to the industry is to produce products with minimise packaging.
• Aim to raise awareness in minimise packaging for products
Story board
At the Police Station, an identity parade is being held
• 2 officers discusses the case
• The witness is an elderly woman
• Woman: “oooh, I don’t believe it, he just ran through Tescos.”
• Police:” do you think you will be able to pick him out?”
• Woman laughs: “ you can spot him miles away”
• Several of the accused comes in and lines up for the identity parade, all with the packaging.(i.e. a bunch of apples in plastic wrapper, packaged tomatoes, a pizza)
• The large melon is the last on the parade, he drops the plaque card. “Genuine article” is written across the body”
• Lastly the slogan Say No to Packaging is flashed across the screen.